Nicole brings nearly 20 years of executive leadership experience via COO, CPO, Managing Partner and CMO roles across SaaS, technology, MarTech, agency, hospitality development, and private equity and venture capital. She is known for unifying business strategy, product, marketing, sales, and customer success into disciplined operating systems that improve conversion, retention, and expansion — translating market complexity into clear, executable plans with measurable outcomes.

A board-facing operator with strong financial and commercial acumen, Nicole has worked closely with investors and executive teams to drive enterprise value through pricing and packaging rigor, margin-aware growth strategy, forecasting and performance management frameworks, and commercialization sequencing.

• As COO/CPO of a behavioral intelligence SaaS, Nicole led the turnaround and commercialization across product, GTM, RevOps, and customer success — concepting and launching an enterprise platform model integrating predictive analytics, movement, and commerce intelligence, delivering 200%+ revenue growth post-launch, 225%+ QoQ performance, and delivering a 60% reduction in operational overhead, while expanding TAM without additional resources.
• As COO, the executive owner of GTM modernization and performance acceleration, Nicole rebuilt brand positioning and created a multi-channel growth engine across ABM, inbound/outbound, PR, digital, social, and industry events — driving 300%+ engagement lift, 30%+ brand awareness gains, and 325% lift in MQL/SQL, while establishing KPI frameworks and reporting cadences that improved execution accountability and scaled commercial performance on 1/8th of prior budgets.
• As a value creation executive operator focused on durable, repeatable growth systems, Nicole designed partnership and distribution strategies, lifecycle adoption and retention motions, and scalable commercialization playbooks — securing 75+ strategic enterprise partnerships to expand demand and market reach. She also delivered operational efficiency and AI accelerators through $10.4M in cost reductions in one year, strengthening unit economics and enterprise value.
• Across agency and hospitality in executive leadership roles, Nicole delivered measurable commercial outcomes through pricing, distribution, and GTM modernization, including 200%+ RevPAR growth, 309%+ NOI performance improvement and increased direct bookings 400+%, and scaling digital innovation business lines through productization, distribution, and client acquisition systems.

Nicole has been recognized as a 2025 Top Woman Leader, a 2024 Woman to Watch, and an Exceptional Women Alliance award recipient, and has received 70+ honors spanning leadership, innovation, marketing, and industry impact. She has been featured in Fast Company, TechCrunch, The New York Times, and Women We Admire, holds keynote and speaking seats across the industry, and serves on multiple boards and advisory councils across technology, place, and women’s leadership.