Nicole is known for unifying business strategy, product, marketing, sales, and customer success into disciplined operating systems that improve conversion, retention, and expansion — translating market complexity into clear, executable plans with measurable outcomes.”
NICOLE BROWNELL is Managing Director at Novo Advisors, leading the Commercialization, Technology, and Operational arms of the Value Creation practice for middle-market companies at critical inflection points. She provides embedded executive leadership across organizational transformation, commercial strategy, go-to-market and RevOps redesign, customer journey, AI enablement and operations.
With 20 years in COO, CGO, CPO and Partner roles across SaaS, MarTech, technology, DTC, private equity and venture, Nicole unifies technology, product, marketing, sales, customer success and people into disciplined operating systems that improve EBITDA, conversion, retention and expansion. She works directly with teams to drive durable revenue and enterprise value through pricing and packaging rigor, margin-aware growth and commercialization sequencing.
Nicole has been recognized as a 2026 Top Woman in Technology, 2025 Top Woman Leader Utah, a 2024 Woman to Watch, and an Exceptional Women Alliance award recipient among 70+ honors spanning innovation and industry impact. She has been featured in Fast Company, TechCrunch, The New York Times, and Women We Admire, holds keynote and speaking seats across the industry, and serves on multiple boards and advisory councils across technology, place, and women's leadership.
With Novo Advisors, companies get a custom solution, based on detailed facts they took the time to gather.”
